Biggest mover: Man's Search for Meaning by Viktor E. Frankl, Harold S. Kushner #10, rising 340 places.
How to Be Awesome at Your Job drove the most book chatter, with 9% of this years book mentions.
Bookscape Report
Which books are shaping the broader conversation this year, as mentioned across leading podcasts.
Biggest mover: Man's Search for Meaning by Viktor E. Frankl, Harold S. Kushner #10, rising 340 places.
How to Be Awesome at Your Job drove the most book chatter, with 9% of this years book mentions.
Across 2025’s most-discussed books, founders and operators are clearly grappling with how to build durable companies while staying personally effective and grounded. Strategy and power dynamics are a core concern, with “7 Powers,” “Zero to One,” and “The Innovator’s Dilemma” repeatedly used as shorthand for defensibility, non-obvious bets, and disruption risk. At the same time, “Atomic Habits” and “The 4-Hour Workweek” show sustained interest in designing work and routines for leverage, not just effort. Biographies of Sam Walton and Elon Musk, alongside “The Hard Thing About Hard Things,” signal a pragmatic focus on execution under pressure and navigating messy, non-textbook realities. The sharp rise of “Man’s Search for Meaning” suggests growing attention to purpose and resilience, implying that many in this audience are reassessing what long-term success should feel like, not only what it should earn.
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones
James Clear
17
mentions
7 Powers: The Foundations of Business Strategy
Hamilton Helmer
16
mentions
Sam Walton: Made in America
Sam Walton
16
mentions
Elon Musk
Walter Isaacson
15
mentions
The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers-Straight Talk on the Challenges of Entrepreneurship
Ben Horowitz
15
mentions
The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail
Clayton M. Christensen
14
mentions
Zero to One: Notes on Startups, or How to Build the Future
Peter Thiel, Blake Masters
14
mentions
Influence : The Psychology of Persuasion
Robert B Cialdini
13
mentions
The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich
Timothy Ferriss
13
mentions
Man's Search for Meaning
Viktor E. Frankl, Harold S. Kushner
12
mentions
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones to #1.
Significant outlier with 10.8x as many mentions as the average book.
Man's Search for Meaning to #10.
Up 340 places from #350 last year.
The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail to #6.
Up 146 places from #152 last year.
The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich to #9.
Down from #1 last year
The Algebra of Wealth: A Simple Formula for Financial Security to #1985.
No mentions after ranking #7 last year.
The Comfort Crisis: Embrace Discomfort To Reclaim Your Wild, Happy, Healthy Self to #1180.
Dropping from #10.
The shows that surfaced the most book mentions this year.
Mentions recorded per 30-day window (past 8 months)
How many of the mentions were for the top 10 books.
The entrepreneurship podcasts included in this report are curated by MavenSignal to represent the voices founders and operators trust most for playbooks, launches, and long-term strategy.
We ingest public RSS feeds, analyze each episode, extract book mentions with AI, and validate with humans. The resulting data is normalized and deduplicated, building the canonical signal for the MavenSignal platform. Every insight and ranking is drawn from that verified layer.
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